Some 30+ years ago a pioneer stepped on his bike with a few paintings. From one door to the other he sold his paintings. From the profit he bought new ones and sold them again. This he repeated over and over again. During the years the company got bigger and family was added to keep up with the growth. More and more of their products become circular. 100% recyclable, made for 66% from PET bottles. Printed with bio degradable ink so all in all no hazard for our grandchildren.