Nedda El-Asmar studied jewellery design and goldsmithing at the Koninklijke Academie voor Schone Kunsten in Antwerp and the Royal College of Art in Londen. Since 2008 she has worked with designer Erik Indekeu under the name of Nedda. Nedda El-Asmar has already won several awards including Designer of the Year 2007 and the prestigious Cultuurprijs Vlaanderen voor Vormgeving 2008.